Stdio Brief 2 - Taking Care of Business

The brief

Working in groups of four you will construct a business plan or business proposal for a creative design studio and present it to your peers and tutors in an formatively assessed, oral presentation.


Your plan/proposal and presentation should be based on the analysis and content that you have been introduced to throughout the module.


Four heads are better than one as long as they communicate. You will now have the luxury of four pairs of hands. How will you use them effectively? You will need to consider the following:
What skills and services do you have to offer?
Who is your target market?
Who is your competition and how will you compete?
What are your costs, charges and financial considerations?
How will you structure your studio?
Who will be responsible for what?
How will you promote your services? To who? Using what media?


It is essential that you refer to a range of marketing models and recognise business ‘start-up’ principles in order to gain a pass. You must make reference to the course materials, books and web sites to demonstrate your understanding.


The presentation will be 10 mins long.


You should use appropriate visual aids and printed material to support your presentation.


Evidence of the research and development of your presentation and visual material should be posted to your PPD blog and labelled with the module code. You should also post pdf versons of your presentation, notes and handouts to your PPD blog.

Things to concider

What are you trying to achieve?

What is the purpose of the business?

What is your mission statement?

Total start up capital?

What will you sell?

Monthly expenses?

Where will you be positioned?

How will you promote your business?

Who are the clients?

Future aims?