It great to see that the photos I took have been used, and it's also crazy to see something I designed for sale in the LFA shop!
Thursday, 28 April 2016
Wednesday, 27 April 2016
OUGD 602 - DBA, Hyperloop
HYPERLOOP
The Brief
Brief:
Create a brand identity for the up and coming Hyperloop train. Apply to appropriate merchandise and present to the DBA board as a completed concept.
Background considerations:
- consider the audience and how to address and expand this audience.
- think about how this identity will be viewed over a number of digital and print platforms.
- This is a new type of technology and as such requires a new type of identity to do it justice.
- Consider the customer experience and how the identity will effect/dictate this.
- Think about skeptics of this product and how the identity will address these issues.
- Think about the fact that this will only be viewed by designers, not in fact clients or literal audiences.
- This needs to be and an identifier that communicates the core values and ideals of the product.
- Identify the core ideals of the project and look to concisely communicate these.
Mandatory Requirements:
- Must at least have a logo that is applied to the set image for the brief.
- Consider a breakdown of your design decisions such as colours and finished to communicate to the DBA.
Deliverables:
Dependent on branding.
I will be working in a group with:
- Beth Taylor
- Eva Clapham
- Josiah Craven
- Melissa Morris
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Research
After the briefing we all sat down and come up with key words that we would want people to associate with hyperloop. We narrowed it down to these three:
- Speed
- Sophistication
- Sleek
We then set up a communial pintrrest board, so that we could document all of our findings.
Initially, I did some research into Hyperloop on a whole, to help better my knowledge on how it works. I found the Hyperloop Alfa document. (here) Surprisingly it has been written in a way that made the science behind it all really easy to understand, here are some of the key things I took away from it while reading it.
Initially, I did some research into Hyperloop on a whole, to help better my knowledge on how it works. I found the Hyperloop Alfa document. (here) Surprisingly it has been written in a way that made the science behind it all really easy to understand, here are some of the key things I took away from it while reading it.
A better alternative to flying or driving. It should be:
- Safer
- Faster
- Low cost
- More convenient
- Immune to weather
- Sustainable/self-powering
- Earthquake resistant
- Not disruptive to those along it route
It would go through a tube above or below the ground.
Mount an electric compressor fan on the nose of the pod to overcome kantrowitz limit. This would transfer high-pressure air from the rear of the vessel. This is like having a pump in the head of the syringe actively relieving pressure.
Wheels couldn't work at those types of speeds (700mph,) but a cushion of air does. Air bearings - the same basic principle as a hockey table.
LA to San Francisco in 30mins.
Current modes of transport:
- Road (inexpensive, slow, now usually environmentally sound)
- Air (expensive, fast, not environmentally sound)
- Rail (expensive, slow, often environmentally sound)
A new mode of transport needs the benefits of the current modes of transport without the negative aspects of each.
- Ready when you are (road)
- Inexpensive (road)
- Fast (air)
- Environmentally friendly (rail, electric cars)
Speed capsules carry 28 passengers. Trains leave every 2 minutes (every 30 seconds at peak times.)
A larger system has been developed that allows transport for 3 full-sized automobiles.
The capsules are supported by air bearings that operate using a compressed air reservoir and aerodynamic lift.
Aerodynamic lift
The tube is made of steel.
Solar arrays will cover the top of the tube in order to provide power to the system.
The interior is designed with passenger safety and comfort in mind. Comfort during high-speed accelerations experienced during travel. Each passengers should have access to their own personal entertainment system.
All tickets will be handled digitally
Hyperloop: The future of travel or pure science fiction?
by Ryan Ghee, Future Travel Experience
17 August 2013 | Billionaire entrepreneur Elon Musk this week released details of his Hyperloop transport concept, which he says could provide a viable alternative to short-haul air travel, high-speed rail and travelling by car. According to the paper, Hyperloop would reduce the journey time between Los Angeles and San Francisco to just 30 minutes. This compares to 75 minutes by plane and around five-and-a-half hours by car. Musk says it would be viable on routes up to 1,500km or 900 miles long.
Subsonic travel machine
In case you’re not fully aware of what Hyperloop actually is, the concept is based on having pods travel through a low-pressure tube that would be suspended above the ground. Each pod would have a compressor on the front to pass the air to the rear and some of the air would be used to create a cushion underneath the pod on which it could ride. Electric induction motors at the beginning, middle and end points of the tube would be used to accelerate and decelerate the pods. Musk says the whole system could run on solar power and tickets would cost as little as USD20. Hyperloop could transport as many as 7.4 million people annually each way between Los Angeles and San Francisco.
From a passenger perspective, it sounds great – drastically reduced journey times, cheaper ticket prices and a transport system that is self-powering and entirely weather- and delay-proof. What’s not to like?
Well, the fact that Musk hasn’t taken into account any external factors is something of a problem. Now, I’m not saying this is impossible. If that were the case, engineers and scientists the world over would already have dismissed the concept. The issue, however, is that much of the technology that is needed for Hyperloop to become a reality doesn’t yet exist and there are bound to be economic issues that could potentially derail Hyperloop before the concept moves any further.
Technological and economical challenges
Although Musk talks of USD6 billion development costs (that’s ten-times less than the cost of the high-speed rail link between San Francisco and LA that Musk is strongly opposed to) and USD20 tickets, he does nothing to address the fact that tens of billions more would have to be spent on developing and testing new technologies. If he can prove that the system is a truly viable alternative mode of transport to the plane, train and car, the investment could surely be justified. However, outside investment and support would be integral, and this is where a major problem lies.
Securing this input from travel industry stakeholders and government agencies that are often averse to funding much-needed new terminals at existing facilities or even investing in affordable and readily available technology to address two-hour queues at immigration and security check points is a huge challenge on its own.
Furthermore, the preliminary concept envisages a system of tubes and capsules that would travel directly above the California highway between Los Angeles and San Francisco. Gaining permission to build a new airport terminal outside of a city centre can often take years, so how long would it take to convince the government and the public that building a futuristic transport system directly above a highway is a sensible and safe idea?
Admittedly, Musk clearly didn’t intend this paper to be the actual blueprint for Hyperloop, but with so many technological and financial hurdles to overcome, and a large number of questions left unanswered, for now, the concept is still far more ‘science fiction’ that ‘potential reality’. Hyperloop is certainly an exciting proposition from a passenger experience viewpoint, but with so many significant hurdles standing in its way, it could well remain just that – a proposition – for a very long time to come.
That said, the fact that Hyperloop is being spearheaded by the man who has already docked a private spacecraft on the International Space Station and developed profitable electric cars makes it pretty much impossible to completely dismiss the concept.
http://www.airlinetrends.com/2013/08/17/hyperloop-the-future-of-travel-or-pure-science-fiction/
Hyperloop's test track will be "closest thing to teletransportation"
A full-sized prototype of the system, which would see passengers propelled in capsules at speeds of up to 760 miles per hour through a network of tunnels, is due to be built in California.
"It is the closest thing to teletransportation," Hyperloop's chief operating officer Bibop Gabriele Gresta told Dezeen during an event titled Transport to the Future in London last night.
Visual of proposed test site in Kings County
"It will change completely humanity," he added.
According to Gresta, work will begin on the $150 million (£98 million) test track in the next two to three weeks. Covering a five-mile stretch in Quay Valley – a proposed solar-powered city in Kings County, California – the prototype will take 32 months to complete and will transport 10 million passengers over the duration of its testing process.
"It will change completely humanity," he added.
According to Gresta, work will begin on the $150 million (£98 million) test track in the next two to three weeks. Covering a five-mile stretch in Quay Valley – a proposed solar-powered city in Kings County, California – the prototype will take 32 months to complete and will transport 10 million passengers over the duration of its testing process.
Hyperloop test site and track in Kings County
Passengers will travel in computer-automated capsules, drawn by powerful vacuums and magnets, through an elevated tube at speeds of up to 160 miles per hour.
Empty capsules will be tested at its full potential of 760 miles per hour – close to the speed of sound. "We will crush every record on the ground," said Gresta.
Passengers will travel in computer-automated capsules, drawn by powerful vacuums and magnets, through an elevated tube at speeds of up to 160 miles per hour.
Empty capsules will be tested at its full potential of 760 miles per hour – close to the speed of sound. "We will crush every record on the ground," said Gresta.
Proposed Hyperloop test circuit in Kings County
Elon Musk, the founder of electric car company Tesla Motors, Paypal and the space exploration company SpaceX, first unveiled the concept for Hyperloop in 2013. The initial scheme proposed covering a 400-mile route between Los Angeles and San Francisco in 30 minutes, providing a quicker and cheaper alternative to road, rail and air travel in the future.
Related story: Elon Musk’s supersonic Hyperloop could be built "within the decade"
"You can substitute the entire flight industry from Los Angeles to San Francisco with one tube, four times," added Gresta. "Now if this will not disrupt the air industry I don't know what will."
Elon Musk, the founder of electric car company Tesla Motors, Paypal and the space exploration company SpaceX, first unveiled the concept for Hyperloop in 2013. The initial scheme proposed covering a 400-mile route between Los Angeles and San Francisco in 30 minutes, providing a quicker and cheaper alternative to road, rail and air travel in the future.
Related story: Elon Musk’s supersonic Hyperloop could be built "within the decade"
"You can substitute the entire flight industry from Los Angeles to San Francisco with one tube, four times," added Gresta. "Now if this will not disrupt the air industry I don't know what will."
Hyperloop passenger capsule version cutaway with passengers onboard
While the prototype will be located along part of the proposed Los Angeles and San Francisco route, Gresta believes that the first full Hyperloop system will not be built in America.
While the prototype will be located along part of the proposed Los Angeles and San Francisco route, Gresta believes that the first full Hyperloop system will not be built in America.
Hyperloop passenger capsule with doors open at a station
"There are other countries that are in a more advanced discussion phase and they have the political will, the lack of infrastructure, a high density of population and less regulatory problems to make it happen," he said.
The system is designed to be earthquake and weather resistant, with each pylon capable of supporting seven passenger Hyperloop tubes and one for security purposes – transporting an estimated 3,400 passengers per hour, and 24 million people each year.
Gresta suggested that future hyper stations might be reached by self-driving cars, like the model proposed by Google, to make the journey fully autonomous.
The use of straight tubes to host the pods is intended to help minimise the g-force experienced by passengers – expected to range between 1-5g, similar to that experienced by a Formula One race driver. "It's a lot but it doesn't kill you," said Gresta.
"There are other countries that are in a more advanced discussion phase and they have the political will, the lack of infrastructure, a high density of population and less regulatory problems to make it happen," he said.
The system is designed to be earthquake and weather resistant, with each pylon capable of supporting seven passenger Hyperloop tubes and one for security purposes – transporting an estimated 3,400 passengers per hour, and 24 million people each year.
Gresta suggested that future hyper stations might be reached by self-driving cars, like the model proposed by Google, to make the journey fully autonomous.
The use of straight tubes to host the pods is intended to help minimise the g-force experienced by passengers – expected to range between 1-5g, similar to that experienced by a Formula One race driver. "It's a lot but it doesn't kill you," said Gresta.
Passenger capsules - 4.43 ft (1.35 m) wide and 6.11 ft (1.10 m) high
The service will be powered by renewable energy, with a surplus of solar, wind and kinetic power sold back to the grid to make the service profitable.
"It will consume less electricity than we produce. We can resell electricity," said Gresta. "In this model it will allow us to recoup the entire investment in six to eight years depending on where you build it."
Cutaway showing Hyperloop capsule in tube and attached solar panels
"We're able to do something that is not subsidised by the state. This is super important because 100 per cent of high-speed rail in the planet is subsidised by the state."
The world's longest billboard will be erected alongside the test track, helping to finance the project and making travel free for passengers. The final version will have no windows – instead a series of screens could surround the capsule, providing in-journey entertainment for passengers.
The service will be powered by renewable energy, with a surplus of solar, wind and kinetic power sold back to the grid to make the service profitable.
"It will consume less electricity than we produce. We can resell electricity," said Gresta. "In this model it will allow us to recoup the entire investment in six to eight years depending on where you build it."
Cutaway showing Hyperloop capsule in tube and attached solar panels"We're able to do something that is not subsidised by the state. This is super important because 100 per cent of high-speed rail in the planet is subsidised by the state."
The world's longest billboard will be erected alongside the test track, helping to finance the project and making travel free for passengers. The final version will have no windows – instead a series of screens could surround the capsule, providing in-journey entertainment for passengers.
How the Hyperloop train between LA and San Francisco might work
Gresta envisages that pods could be dedicated to patient and organ transport or sold to private companies such as Disney at a cost of $2 million (£1.3 million).
While Gresta says Elon Musk is supportive of the company, the entrepreneur is not directly involved in its day-to-day operation because he "is too busy with Tesla, SpaceX and SolarCity and he has his own problems".
Gresta envisages that pods could be dedicated to patient and organ transport or sold to private companies such as Disney at a cost of $2 million (£1.3 million).
While Gresta says Elon Musk is supportive of the company, the entrepreneur is not directly involved in its day-to-day operation because he "is too busy with Tesla, SpaceX and SolarCity and he has his own problems".
Proposed Hyperloop route
Hyperloop has plans to roll the transport system out globally, and says a route from London to Glasgow could cost between $6 billion (£3.9 billion) and $8 billion (£5.2 billion) to construct. At just 30 minutes, the journey time could help passengers "regain their lives" through time saved in traffic jams or waiting at airports.
The Transport to the Future event took place in London's King's Cross and was organised by workflow app BaseStone as part of its Construct//Disrupt series on disruptive technologies in engineering and construction.
This article has been updated. The original amount quoted by Hyperloop for the test track has been amended from $6 billion (£3.9 billion) to $150 million (£98 million).
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We then decided to assign different research areas to each person, to save time and to be able to get a wider, larger scale of research. I was given the task to research into the interior. Below are some of the articles I found, looking into exisiting interiors of other trains and planes.
AIRPLANE INSPIRED RESTAURANT INTERIOR DESIGN – COMMERCIAL INTERIOR DESIGN NEWS
This “out of box” dining concept A380 airplane restaurant is a fine dining experience at its best inside of a lavish airplane interior. As a hungry passenger you don’t need to go through a long line of check-ins or pay an air fare to get a fine airplane dining experience here. One of the locations of of this unique concept was opened in Chongqinig, China. Interior of this restaurant is a replica of the of A380 airplane, the world’s largest passenger airliner that exists.
The restaurant staff is trained to resemble real airplane flight attendants. Usually a total of nine servers who talk, act and serve the same way. The restaurant’s interior includes A380 inspired windows, carpets, comfortable recliners seating, cabin lighting, a menu that looks a lot better than on a real flight and a lot of inviting LED light strips all around the cabin.
The diner here is more than usual airplane food on the menu.
Another A380 jumbo themed restaurant is located in Taipei, Taiwan, which also resembles the inside of a plane, with baggage compartments, comfortable speckled blue seats with headrests and faux oval-shaped windows. Below is an actual A380.
Mercury High Speed Train Vision by Priestmangoode
British designers Priestmangoode have unveiled a conceptual high-speed train for the UK.
The London studio have created the design, entitled Mercury, in an attempt persuade the British government to advance the project.
Paul Priestman of Priestmangoode, designer of the iconic Virgin Pendolino train, believes that the new high speed train is vital for the future of Britain.
Their 400 metre-long, double-decker train would travel at 225 mph and have one of the longest nose sections in the world.
The interior would have areas with commuter seats and private berths, a childrens play area, and lounge and bar.
Priestman believes his concept, Mercury, could be the new Great British design icon, following in the footsteps of Concorde, the Spitfire, Rolls Royce and the Routemaster bus and reawakening Britain̢۪s authority as a global leader in design and technology.
2050: The Year Planes Become Transparent
For Airbus, the sky’s the limit for aeronautical design. The
luxury airliner has revealed a cool concept plane it aims to roll out by 2050
that will appear transparent, allowing passengers a truly panoramic view of the
skies.
luxury airliner has revealed a cool concept plane it aims to roll out by 2050
that will appear transparent, allowing passengers a truly panoramic view of the
skies.
The plane’s glass-paneled cabin and roof would allow future
flyers to enjoy a bird’s eye view of their journey through the clouds. To keep
passengers entertained, intelligent interactive games, such as holographic
golf, will be available onboard in multiple zones of relaxation. The cabin also
promises to be a smart tech machine, being able to identify and respond to the
needs of travelers onboard.
flyers to enjoy a bird’s eye view of their journey through the clouds. To keep
passengers entertained, intelligent interactive games, such as holographic
golf, will be available onboard in multiple zones of relaxation. The cabin also
promises to be a smart tech machine, being able to identify and respond to the
needs of travelers onboard.
The Airbus Concept Cabin was unveiled at the Royal Observatory in Greenwich,
London. Explaining the impetus
behind the revolutionary design, Airbus engineering executive vice-president
Charles Champion said: “Our research shows that passengers of 2050 will expect
a seamless travel experience while also caring for the environment. The concept
cabin is designed with that in mind, and shows that the journey can be as much
a voyage of discovery as the destination.”
London. Explaining the impetus
behind the revolutionary design, Airbus engineering executive vice-president
Charles Champion said: “Our research shows that passengers of 2050 will expect
a seamless travel experience while also caring for the environment. The concept
cabin is designed with that in mind, and shows that the journey can be as much
a voyage of discovery as the destination.”
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First Concept
We each went away over the weekend to develop one of the 4 concepts we had came up with. We also made a joint google drive so that we could all see what everyone else had done and could all access each others files. I had the concept of looking at blueprints as inspiration and looking at how the science can be interpritate into the designs. As the Alpha was something we all found interesting and easy to understand I wanted to try and express that into the designs.
Taking inspiration from the curves of the graphs to create visuals.
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First Feedback Session
http://www.slideshare.net/Crystalbeth/dba-interim-100216
We found the feedback session to be very useful, and it helped us to have a clear vision of where we wanted to go. During the crit I took notes and these were some of the things that were brought up:
- Add excitement to the science, make it a customer experience.
- Look at high tech, but don't make it look like it is only accessible to the executives.
- Make sure that the design will always look modern, something that won't date.
- Making the tech seem effortless and simple.
- Don't downplay the tech.
- It connects people, gives people access to new places.
- It is the future.
- Made to use not to admire.
- Look into Dysons advertising. How they show off the science of how it works.
- Making customers care about how it works.
- Show the ease of the alfa in the designs.
- What does the future look like now?
- Making it human.
- Effortly possible.
I found the whole experience to be great, they really helped us to strengthen our concepts and push out ideas in the right direction. We came out of it really happy and full of new ideas and things we would never have thought of without their help. This was the first time I have been in an environment like this and learnt a lot about how to really develop a brand.
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Development
After the crit, we had a clear focus in mind and we started to develop the logo. Beth created the typeface and we all took it away and experimented with it.
Beth's font
I played around with adding a thin line through the descenders of the glyphs. To represent the aerodynamics and have hyperloop would be a hovering pod.
These were experimenting with getting the O's to hover, which also gave it a playful, friendly and approachable vibe.
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Website and App
We each designed a different deliverable, and I was in charge of creating the website and the app.
We wanted to make the website simple and minimal. The top menu allows users to top up their cards, check times, log into their accounts etc. The corners of the boxes are taken from the curves in the hyperloop 'h'. On the first page there is an animation (designed and animated by beth) that show how the train moves. We decided to use an infographics as fun and engaging thing, as we all all found the hyperloop alpha so interesting and easy to understand we wanted to share this with everyone.
Me and beth worked on the app together. We took the layout of the website and altered it to fix the app. The app is a way for you to top up on the go and be able to check the train arivals and departures.
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Final Pitch
Slide 1:
- Hi
- From the feedback in the last Crit, we have built on 1 concept
- this was majorly based on making the technology accessible
- and this is what we came up with
- Words we tried to communicate
- Slimmed line weight
- Softened edges
- Round shapes related to technology (Dyson)
Slide 2:
- breakdown of how we have applied the brand
- Colour, key and 2nd colour used to create hierarchies and help with UX design in digital formats.
Slide3:
- chosen an open source font to match with the project.
- Sits well as submissive to logotype
- Uses of type in different applications
Slide4:
- the alpha document was a large inspiration
- Open source info, by the people for the people
- Accessible technology to all
- Make it human and accessible (same as written)
Slide5:
- to do this we created a diagram/ infographic to simplify and explain the tech
- Talk through diagram
- Makes it less scary ( soft simple forms)
- Show animation
Slide 6&7 website
- Animation goes on the homepage of the website
- Function of website
Slide 8:
- top up card
- Air miles, playing on tech
- Enviro-friendly
- Journey is simple and fast so getting on needs to be fast (airport)
- Link with app to top up
Slide 9:
- the shape comes from glyph form and this is used throughout applications.
- Active zone on the edge of card for ergonomic reasons
Slide 10,11,12: app
- UX design and active blue
- Secure log in
- Time layout for simple function
Slide 13:
- promotional example
- Playing on the reason customers would use hyperloop
- Info taken from alpha document
- Making link to audience experience to make hyperloop more accessible
Slide 14:
- Signage environmental mock ups
- Active blue comes back into play
- Blue arrows, the customer has to do something
- Only see the blue stripe when the train is moving
Slide 15: end
The underlined parts are what I said and beth said the rest. We decided to just have two of us talking so that the presentation more professional tone and flow.
We received some good feedback from them:
-the presentation should have built up (we should create a story around what we have made)
-more application expansion (more mock up and visualisations of how the brand could work beyond the logo)
-talk about how explicitly you made technology approachable (stipulate the aims of the project and how you have fulfilled it effectively, leave no doubt you have done so)
-overall good concept and design.
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